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What Brands Can Learn From Italian Soccer Club AS Roma’s $42 Million NFT Partnership

DigitalBits has replaced Qatar Airways as AS Roma’s shirt sponsor, but there's more to this partnership than just a logo. The club is hoping to use blockchain to elevate the connection with fans, reach new audiences and allow its players to expand their brands further into the digital world.
What Brands Can Learn From Italian Soccer Club AS Roma’s $42 Million NFT Partnership
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